Welcome to the official L'Oréal Professionnel UK & Ireland YouTube channel.
L'Oréal Professionnel UK is the go-to place for the best how-to hair styling videos, tips on hair colour, celebrity hair and new hair product information, direct from the professionals.
Our heritage spans as far back as 1907, when French chemist Eugène Schueller formulated the very first hair dye containing synthetic colourants. Two years later the company he founded became L'Oréal.
Over 100 years later and LOréal Professionnel is still at the forefront, with revolutionary products continuing to lead the way through innovation, originality and market leadership.
L'Oréal Professionnel combines a passion for fashion with the most innovative technology; forming strong links with top designers, photographers, and beauty and fashion magazines in order to raise the profile of the hairdressing industry.